Does your DJ service have unique value?
'If your mobile DJ service has no unique value, you will be selling on price alone'
For every commodity or service there will be a variety of prices and in some
cases a massive range of prices from dirt cheap to reassuringly expensive. The
mobile disco industry is no different.
Perceived value
So why doesn't everyone choose the cheapest in all cases?
This full article, along with many others, is now available
in paperback for £11.99 +P&P from the
AMPdj Goodie Store and in eBook format from
Amazon for just £5.97
A
free preview of the book
is also available on-line
here.
All profits from the sale of the book will be divided between four charities:
Guide Dogs, MS Society, Diabetes UK and Action on Hearing Loss
Have a question? Please get in touch. Either by email, using the
support
form on the AMPdj site or give us a
call. Our number is 0333 577 2247(Calls charged at normal landline rate and included in applicable call/bundle packages).
We're always delighted to hear from you and to help if we can.
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