Marketing Your DJ Business - Part One
This time we make a start on the topic of marketing your
Mobile DJ Business by looking at some existing advertising methods and your
Return on Investment (RoI) from them. It was about 100
years ago that John Wannamaker said "Half the money I spend on advertising is
wasted - the trouble is I don't know which half". In our industry, and with the
information available to us in 2009, I don't think this applies any more and
certainly shouldn't to Mobile DJs.
Let me try to qualify this last comment. It's easy for us to
ask our potential clients "How did you hear about me?", or to incorporate the
question into an enquiry/booking form.
Anyway let's
start by taking one popular area of marketing
used by DJs for this issue.
This full article, along with many others, is now available
in paperback for £11.99 +P&P from the
AMPdj Goodie Store and in eBook format from
Amazon for just £5.97
A
free preview of the book
is also available on-line
here.
All profits from the sale of the book will be divided between four charities:
Guide Dogs, MS Society, Diabetes UK and Action on Hearing Loss
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