Share in Our Success
In just 6 short months AMPdj has grown rapidly to become
one of
the largest Mobile DJ Organisations in the Country. There's a simple reason for this -
it's a great deal for DJs!
(read the rest of this feature in the panel - right)
Your Business Image
Mobile DJing is great fun and sometimes it can be hard for
other people to look on it
as a serious business. However, as many DJs around the Country can testify,
it is possible to make a living from it as a full-time jock or to supplement
another wage (quite well) by working part-time. Even if you are currently a hobbyist, you may
at some point want to earn money from your hobby and that's when you need to
consider the business side of things - this Newsletter looks at just one aspect of this
- Your Business Image.
When thinking about your image, firstly consider what your target market is and
who you want to appeal to. If your area of expertise is in 18th, 21st and club
type events, your style would need to be modern and up-to-date to fit. On the
other hand, bright jazzy colours with a figure spinning vinyl isn't the best
choice if
your target market is black tie dinner dances.
Ideally, your stationery, logo, website and business cards need to be in the
same colours with a uniformed design, giving your company a recognisable
identity. Consider use of colours carefully. A black background with use of
bright colours tends to portray a party or club DJ. Someone who specialises in
weddings would need to look at more neutral colours that would attract a
potential bride. To appeal to the corporate market, a
more formal look with a white background may be more appropriate.
Name: When choosing your disco name there are many things to consider. Firstly,
a clever play on words can seem fun at the time, but you may have to spell it
whenever you tell someone - examples are Soundz, Danse, & Discoz. Secondly,
it is likely that you will have a website incorporating your disco name in
the URL, which will help with on-line searches. For example, www.fred_bloggs-mobile_disco.co.uk, not only tells everybody who you are but could
be picked up on searches for Fred Bloggs and Mobile Disco.
Logos: The most effective ones are often simple in design. Again, when designing
your logo, bear in mind your target market. Not all of us can spot a winning
design, but you can access a whole host of forums
and self help sites about logos on the internet. There are also companies
who will design one for you. When you've settled on the artwork, show it around
first
and ask for honest opinions.
Business Cards: These have been covered extensively in Newsletter 9, but are a
very important part of your identity and affect how potential clients perceive you.
Website: Some tips about website design were covered in Newsletter 8. Consider using a
similar colour scheme on your website as you do on all your other material.
Stationery: Headed paper and booking forms with your logo convey
professionalism. Also consider having an email in the same design as your headed
paper. None of these things need be costly, just a case of setting up the
layout as templates on your computer.
Phone & Email: It's not just your material things that need to portray
business professionalism and
instil
confidence in your potential clients, but also the way you respond to them by
email & telephone. A child
answering the call on your behalf, or you answering with 'Yes?' could be
off-putting. You may use your family phone for business too and if this is the
case consider having a standard reply using your name - your friends and family
will soon get used to it.
Avoid replying to emails with a
one-line quick note (especially enquiries).
Replying formerly (& friendly) with each step of the process assists with building
confidence and helps to create a positive perception of you and your company (email
replies were covered in more detail in Newsletter 4).
Good luck with your business ...not only do first impressions count
but they last a long time too.
Paul & Sandy
PS Thanks for all your messages regarding these Newsletters - Great to
hear you are finding them informative. We've also taken many of your suggestions
on board and, during the next few months, we'll be covering some of the topics suggested by
you. |
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